MEO, the telecommunications service and brand from Altice, has announced a partnership with ad tech company Postr to make MEO the first provider of sponsored rewards in Portugal. Through the deal, MEO’s Android users can receive free data in exchange for engaging with in-app and lock-screen content via its new app, “Free Net&More”.
Free Net&More enables MEO subscribers to receive personalised content and advertising in exchange for free data or special offers. The app contains an offer wall that the consumer can access directly from their mobile lock-screen, listing sponsored tasks that can be completed to immediately top up their mobile data. Powered by Postr’s technology, the app presents consumers with an attractive value exchange. For global brands and operators, sponsored mobile data has the potential to unlock an annual revenue opportunity of $23 billion by 2019.
MEO, wholly owned subsidiary of Altice Group, serves more than 7 million subscribers in the market with a market cap of +45%. SAPO, the major Portuguese Internet service provider and subsidiary of Altice, will be leading the sales process of the premium display advertising.
“We know how important mobile data is to MEO’s subscribers, and we wanted to offer a simple way for users to earn more. We chose to partner with Postr because they enabled us to facilitate an attractive value exchange between our users and the brands they love,” commented João Epifânio, Chief Sales Office/B2C Altice Portugal.
“Free Net&More demonstrates that MEO is an innovative and forward-thinking telecommunications provider. We are excited to be able to offer a sponsored data product that has never been seen in the region before and puts MEO firmly ahead of the game in their market,” commented Milan Reinartz, Postr’s founder and CEO.
Postr has also built standalone, carrier-branded apps for Optus in Australia and Skinny Mobile in New Zealand. Postr’s SDK is available to telcos, gaming apps, and other apps who want to monetise their audiences and create a value exchange for virtual currency.