Altice’s MEO partners with Postr to offer sponsored rewards to 2.4 million Android users

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MEO, the telecommunications service and brand from Altice, has announced a partnership with ad tech company Postr to make MEO the first provider of sponsored rewards in Portugal. Through the deal, MEO’s Android users can receive free data in exchange for engaging with in-app and lock-screen content via its new app, “Free Net&More”.

Free Net&More enables MEO subscribers to receive personalised content and advertising in exchange for free data or special offers. The app contains an offer wall that the consumer can access directly from their mobile lock-screen, listing sponsored tasks that can be completed to immediately top up their mobile data. Powered by Postr’s technology, the app presents consumers with an attractive value exchange. For global brands and operators, sponsored mobile data has the potential to unlock an annual revenue opportunity of $23 billion by 2019.

MEO, wholly owned subsidiary of Altice Group, serves more than 7 million subscribers in the market with a market cap of +45%. SAPO, the major Portuguese Internet service provider and subsidiary of Altice, will be leading the sales process of the premium display advertising.

“We know how important mobile data is to MEO’s subscribers, and we wanted to offer a simple way for users to earn more. We chose to partner with Postr because they enabled us to facilitate an attractive value exchange between our users and the brands they love,” commented João Epifânio, Chief Sales Office/B2C Altice Portugal.

“Free Net&More demonstrates that MEO is an innovative and forward-thinking telecommunications provider. We are excited to be able to offer a sponsored data product that has never been seen in the region before and puts MEO firmly ahead of the game in their market,” commented Milan Reinartz, Postr’s founder and CEO.

Postr has also built standalone, carrier-branded apps for Optus in Australia and Skinny Mobile in New Zealand. Postr’s SDK is available to telcos, gaming apps, and other apps who want to monetise their audiences and create a value exchange for virtual currency.

Telkomsel Integrates Postr Lock Screen into rewards app ROLi

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Telkomsel, Indonesia’s largest mobile operator, is generating new revenues from mobile advertising by incorporating lock screen content into its rewards app ROLithrough ad tech company Postr.  

Through the ROLi app, Telkomsel’s Android subscribers will receive free monthly data, SMS packages, and call minutes in exchange for engaging with personalised content on their mobile lock screens. The app provides users with KOINs in exchange for playing games, completing surveys, and inviting friends, which can be redeemed for rewards. Users can also use the app to read news articles served to their mobile lock-screen.  

The ads will be targeted to individual mobile users based on their specific profiles such as age, gender, and location, alongside their interests such as culinary, business, gadgets, art, fashion, sports, football, health, entertainment, music, movies, automotive, and travelling. These interests will help advertisers to optimise their budget through Cost Per Impression (CPM), Cost Per Lead (CPL), and Cost Per View (CPV) campaigns. ROLi’s lock screen capabilities are powered by Postr’s SDK, which supports zero-rating of content and plugs into some of the world’s largest ad exchanges including Google’s AdMob and Baidu.  

“Sponsored mobile usage has the potential to unlock an annual revenue opportunity of $23 billion by 2019 for global brands and operators, while offering an attractive value exchange between consumers and brands. The surge in mobile usage across Indonesia presents new opportunities for telcos to boost Average Revenue Per User (ARPU) by offering rewards to subscribers. It also enables advertisers to target a large, highly engaged audience; creating a win-win situation for all parties involved,” said Milan Reinartz, Postr’s founder and CEO. 

Postr has also built standalone, carrier-branded apps for Optus in Australia and Skinny Mobile in New Zealand. Postr’s SDK is available to telcos, gaming apps, and other apps who want to monetise their audiences and create a value exchange for virtual currency.

We’re making partnership easier – with Postr’s custom SDK

Unlocking the benefits of Postr has just become significantly easier for telcos and wireless carriers around the world – with the launch of Postr’s proprietary software development kit (SDK).

While Postr’s standalone, carrier-branded apps (such as Skinny Collect in NZ, Optus Xtra in Australia and Aladin in Indonesia) are already bringing rapid growth for our platform – our SDK, which is the first of it’s kind, will make the process easier, simpler and more flexible… both for current partners, and for new ones.

Having a purpose-built SDK in place means that Postr’s lock screen content platform can be integrated – quickly and easily – into carriers’ existing self-service apps. It also plugs into major ad exchanges like Facebook’s Audience Network, Google’s AdMob and others. It also supports zero-rating of content and the crediting of subscribers with variable amounts of megabytes, minutes or other rewards.


It’s a serious step forward in terms of the service we can deliver our partners – and our potential for expansion, as our CEO Milan explains:

“Our SDK directly drives the growth of our sponsored data model, by targeting an accessible app user base. Our partners have been demanding this kit – and our development team has delivered it ahead of schedule. 

By significantly reducing the design and development required for a partner to get their app up and running, and giving them more control around customization, technology and data management, we’ve made an already successful platform more attractive, and more adoptable, to current and potential partners around the globe.”