Introducing a whole lot Xtra – with Optus Australia

Australian Telco Optus is an official Postr partner, with the launch of Optus Xtra – and is now offering over 1.9m prepaid mobile users the chance to unlock more value than ever before.

After concluding a successful 4month trial, in partnership with Optus’s innovation team ‘Yes Labs’, the app is live on Google Play and has already been downloaded thousands of times, in the first few days alone.

Customers enjoy 1GB of extra data on eligible monthly plans, or $2 of extra credit on daily plans- every 28 days of active use – in return seeing personalised ads and dynamic content directly on their Android lock screen.

With mobile advertising revenue surpassing television spend for the first time in Australia in September – and users viewing their most personal screen over 100 times every day – there’s never been a better time for Optus to enter this market. And to Megan Forster, Director of Product Innovation and Value Added Products, the best result is that customers benefit too.

“Our prepaid customers have told us they want to boost their data, but are also budget conscious. By giving customers the option to earn extra data through watching ads, Optus is enabling them to enjoy more of what they love, without spending an extra cent. Customers on eligible mobile plans also have the option to stream music on Google Play Music, iHeartRadio, Pandora and Spotify apps without using their plan’s data.”

Advertisers are winning too – with leading brands such as Myer’s and Supercheap Auto enthusiastic supporters from launch – and many more taking advantage of Optus Xtra’s unique relevance over the Christmas season.

Liam Walsh, Australia / NZ Managing Director for Optus’s digital media partner Amobee, describes Optus Xtra’s appeal in terms of both the audience, and the display format.

“Optus Xtra is a mobile advertising solution that puts mobile first, and allows advertisers to reach audiences who have opted-in to see ads that are highly relevant to their interests and preferences.

They are guaranteed a full screen creative canvas and 100 per cent viewability,”

And with Optus now able to communicate directly and persuasively with their prepaid base through the format, it’s an powerful ‘Xtra’ channel for them too.

In line with Postr’s service model, we also now have Australian based staff dedicated to looking after Optus and partners… to ensure the success of our advertisers and partners alike.

And with new partnerships in development in a number other Asia-Pacific markets – it’s only a matter of time before more users, brands and MNO’s share the benefit of advertising’s fastest-growing screen… powered, by Postr.

Welcome to over 10 million potential new users.

Since creating our industry-leading mobile advertising platform in 2014 – we’ve been busy.

And a major change in our core business, has meant that we now have more to offer users – and advertisers – than ever before.

 We’ve extended the reach of Postr from a NZ-based, direct-to-user platform, to one which is being adopted by leading mobile network operators (MNO’s) in NZ, Australia, Indonesia, the Philippines and beyond… with a simple ‘win-win-win’ at it’s core.

MNO’s can now white-label Postr’s interface and ad-serving technology, and deliver it under their own brands as a bespoke ‘white-label’ app… offering free data and /or minutes every month, in exchange for customers seeing personalised advertising on their lock screens.

For users, this provides a compelling, regular reward… delivered from a brand they already know, trust, and interact with on a daily basis.

For MNO’s, it provides a way to increase ARPU, add value to their customer experience, take a share in the world’s fastest growing advertising channel – and by using Postr’s platform to deliver their own offers and products, they can open up a unique new customer communication channel – on the most relevant and personal screen.

They can also supplement pre-pay customer information with new data opportunities – such as demographics and location – and implement their white label app within 6-8 weeks.

For Postr, the existing relationship between a potential user and their MNO makes acquisition easier (and more cost effective), and delivers higher retention… as well as creating massive increases in the size and scale of our potential audience, and it’s value to advertisers. With Android and pre-paid users representing a far larger share of many Asian markets than in NZ, each partnership can deliver hundreds of thousands, if not millions of new users – and can do it quickly.

Which means that for advertisers, Postr is a more compelling platform than ever before… while maintaining all of the advantages that our technology has been developed around.

Our ads are single minded, 100% viewable and highly effective for advertisers – and deliver up to 40X average mobile click-through rates. Engagement is genuine, not incentivised – with no accidental clicks. And anonymised user engagement data delivers deep analytical insights – in real time.

We work with major global agencies brands and re-sellers for premium inventory, and tap into the world’s largest and best mobile networks & exchanges for programmatic inventory – offering advertisers industry-leading engagement and response, on the most personal screen there is.

So now there’s even more reasons to unlock awesome – in more and more places around the world. With Postr.

Unlocking even more awesome

It’s been over a month since we unlocked our shiny new content screens for all Postr users. We’re pretty excited to see that the Postr community has readily embraced the ability to tailor a personalised lock screen that keeps them in the loop with what they want to know, read and buy.

We would expect nothing less. Kiwis are busy people who know what they want to see. No one knows more than us. The Postr team has been working hard, both after work and in the weekend to create relevant and user adaptable content for our diverse audience. The motivational lock screen quotes have come in handy at times.

Now, for the latest stats. We’ve had a quick look at what New Zealanders have been scrolling through during their morning public transport commute, their coffee break, or while procrastinating from work. Don’t worry, no numbers included.

Our GrabOne lock screen allows users to select their preferred region to view relevant deals. Our latest figures show that Queenstown-Wanaka region have been swiping left the most to see more details on each deal, followed by Tauranga.  From North to South Island, New Zealanders know how treat themselves and you guys deserve it. 

As well as spending up large, users have taken the opportunity to stay connected with the world via the New Zealand Herald screen. The most read articles are tied between the categories of World and Top Stories. No surprises, Rugby follows in a close third. We’re pretty sure this will peak come September this year. Technology and Motoring are also ranked highly – it is easy to pick our main demographic!

Our highest users of the MetService website link have been Alexandra, Blenheim and Gore – perhaps checking to see whether Dunedin’s torrential storms were heading their way. North Island spots were also keeping tabs on their weekly weather forecast, with Gisborne, Whangarei, and Taumarunui placing fourth to sixth. Here’s hoping everyone has gone out prepared with their umbrellas, or for those in the Otago region, have avoided going out altogether. 

With our new update running smoothly, we are happy to say we are busy working on more exciting projects. Our Hell Pizza campaign hit screens, sharing the love and bananas to welcome new users.  We rounded up our 10X Your Balance promotion with our lucky winner receiving a generous top up to their existing balance. This month will continue to bring new campaigns to screens as we continue to improve the Postr experience for all users.

Bring on the rest of the year!

Welcome to the Postr blog


Postr was created to bring relevant stuff to your Android phone, even before you unlock it, to keep your favourite content and brands top of mind and reward you for lending your eyeballs (eek). Or, if you’re an advertiser, allowing you to speak to those people that care about what you have to say, at the right time, right on their lock screen.

This blog will keep you up-to-date with us while we continue to keep your lock screen busy and your Pocket Money growing. 

Today we’re unlocking content on Postr. In a partnership with NZME and Metservice, we are adding NZ Herald News, MetService Weather and GrabOne Deals feeds to the Postr lock screen.

Not only will you still be getting paid to rent out your lockscreen to see personalised ads, you will now get direct access to news, deals and weather, without even having to unlock your phone!

Stay in the know with The New Zealand Herald’s up to date news feed on Postr. Choose the categories that suit your interests, browse snapshots of the latest articles and swipe left to read more.

GrabOne has jumped on-board to offer you their amazing deals straight on your lock screen. Flick through deals specific to your region and if you like what you see, simply swipe left to enjoy the savings.

Follow the weather in your region with with MetService weather updates on Postr. Swipe left straight from your lock screen to get a 5-day forecast. You’ll never get caught without an umbrella again. 

We are a small but busy team, working hard to create an app which we are pretty stoked to have on our own lock screens. Follow our blog to view details of the projects we are currently working on, as well as a bit out of the lives of the Postr team, so you can get to know the passionate people behind the screen.

Until next time, happy swiping.